Scented Connections, Digital Immersive Exhibition

An online experience created to explore the emotional relationship between scent, memory and identity through data-driven storytelling.

Context

The project was developed to investigate how personal and sensory information could be translated into a shared digital experience. Drawing from individual memories, emotional associations and fragrance-related data, the exhibition aimed to create a more intimate and participatory approach to digital storytelling.

Solution

Data artist Tiziana Alocci created 30 bespoke data portraits where 15 million scent profiles data points were converted into fine art pieces. The virtual reality platform combined data visualisation, interaction design and narrative structure to create a space where audiences could explore invisible emotional connections through pattern, movement and digital form.

Impact

The project demonstrated how experiential design and data can work together to communicate highly personal subjects in an accessible way. By turning abstract sensory experiences into interactive narratives, Scented Conections encouraged deeper audience participation while expanding the possibilities of digital cultural experiences.