Frequent Asked Questions
Everything you might want to know before starting a project with us
Getting Started
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Costs vary depending on scope, complexity and timeline. Most projects start from £8k, while smaller prototypes or exploratory work can start lower. Long-term collaborations are also available through monthly retainers.
You can receive a tailored estimate using our brief builder, usually within 48 hours. -
It depends on the scope. Small prototypes or exploratory projects typically take 1–3 weeks, while larger projects such as reporting systems, campaigns or installations usually take 4–12 weeks. More complex collaborations or product development can extend beyond that timeline.
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The easiest way is to complete the brief builder or book a short call with our team. We’ll review your idea, clarify the scope and recommend the most suitable approach for your project.
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Yes. Many projects start with an idea that needs to be explored, refined or tested.
We can help you sense-check the concept, evaluate the technical feasibility and build a prototype to demonstrate the idea before committing to full production. -
Yes, rapid prototyping is often the best way to explore a concept before committing to a full project. We regularly develop proof-of-concept prototypes for internal presentations, pitches and early product exploration.
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Yes. We often collaborate with organisations preparing internal proposals, funding applications or innovation pitches by developing prototypes, visuals or supporting concepts.
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Yes. We can support campaigns and launches by transforming data into visual content, experiences, digital assets or installations that communicate ideas in compelling ways.
Services & Capabilities
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We help organisations work with complex data through four main areas: strategy, reporting, marketing and product development. This includes data strategy, dashboards and visualisation systems, data-driven campaigns, AI and machine learning experiments, digital experiences, installations, custom tools and lot more.
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We work with many types of datasets, including environmental data, behavioural data, cultural archives, sensor data, research data and business analytics. If the data can be analysed or structured, it can usually be visualised, interpreted or transformed into a meaningful experience.
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That’s more common than you think. We can help define what data should be collected, design data collection methods, or identify existing datasets that can support the project.
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Yes. We offer workshops and training sessions on topics such as data visualisation, data sonification, AI experimentation and creative uses of data. Both private at your organisation or public at our studio in London.
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Yes. Depending on the project we collaborate with a network of artists, designers, developers, musicians, technologists, and agencies who contribute specialist expertise.
Process & Collaboration
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All projects are led by Tiziana Alocci, founder and creative director of NECESSITY.INK.
Depending on the scope, projects are produced with our team of developers, designers, engineers and specialists coordinated through the studio. -
We usually work in a collaborative way, especially during the early stages of the project. Clients typically contribute insight, data and feedback at key moments, while our team manages the design, technical development and production.
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Yes. We often collaborate closely with internal teams including design, product, marketing and research departments.
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We operate primarily from London (GMT) but regularly collaborates with teams across Europe, Asia and North America.
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Yes. We regularly participate in workshops, project meetings and events both remotely and in person when required.
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Yes. For projects involving installations, exhibitions or live activations we can support technical setup, coordination and launch.
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Yes. We collaborate with a wide range of organisations including cultural institutions, research centres, NGOs, universities, and global brands.
Ongoing Support
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Yes. We provide ongoing support, updates or technical maintenance depending on the project from a minimum of 6 months after project delivery. Many organisations choose to continue working with us through a retainer.
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Projects are developed through a structured process with checkpoints and feedback stages, which helps ensure the outcome aligns with expectations.
We work closely with clients throughout the process to refine and adjust the work where needed. Also good to mention: we have a lot of patience :)
Data, Security & Confidentiality
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We regularly work with sensitive datasets and confidential information. Non-disclosure agreements can be signed before sharing data, and all project materials are handled using secure workflows agreed with the client. We regularly work with confidential datasets and sensitive information and our team is trained in GDPR and international laws on data security.