Pensare Circolare Annual Report

A series of infographics and data graphics designed for CONAI’s annual Pensare Circolare report, focused on the Italian packaging and recycling sector.

Context

CONAI commissioned us the project to communicate the findings of an extensive research study developed with Università degli Studi Roma Tre. The report explored the environmental, economic and social impact of packaging production and waste recovery in Italy, requiring a visual language capable of making technical information accessible to a broad audience including institutions, stakeholders and the public.

Solution

Working alongside the research team and creative agency Studio Dispari, we developed a suite of six infographics and ten bespoke charts integrated throughout the publication. The visual system translated dense datasets and policy-driven content into structured, readable and visually engaging narratives while maintaining clarity and editorial consistency across the report.

Impact

The project helped CONAI communicate complex sustainability data in a more transparent and approachable way. By combining editorial design thinking with data storytelling, the report strengthened public understanding of circular economy processes and supported clearer engagement with research findings and environmental targets.