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We don’t just visualise data. We honour what lies within it: voices, stories, and invisible landscapes. What matters is not how data looks, but how it makes you feel.

Discuss a commission — Read the manifesto

Compilation of various company and organization logos on a black background, including The Guardian, Thomson Reuters Foundation, BBC, Corriere Della Sera, Lloyds Bank, University of the Arts London, Open Data Institute, Condé Nast, British Library, RCS Media Group.

Our manifesto is simple.

We don’t just design data.
We honour what lies within it.

We believe data is more than numbers. It’s a heartbeat, a voice, a memory of a city at dusk.
It carries fragments of lives, hidden emotions, and stories too often unheard.

We honour the invisible. We honour the voices of people, places, and cultures. We honour the power of listening.

Because in a world saturated with noise, what matters most is not how data looks, but how it makes you feel.

We are NECESSITY.INK and we make the inaccessible accessible.

Have a story that’s hard to measure?

Start a project with us
An art installation with three large backlit text panels displaying the word 'Home' and related text, a white grand piano with a stool, and a window showing a cityscape in the background.
Cityscape with tall building topped by a digital billboard displaying a white, swirling, abstract spherical design under a cloudy sky, with mountains and the sea in the background.

What we stand for

We’re a team of designers, developers, inventors, scientists, musicians, writers, and engineers who never stopped asking, what if?

We build things that bring data to life. Sometimes it’s a tool, sometimes an installation, sometimes something you’ve never seen before. But always something you can feel—tactile, immersive, unexpected.

We collaborate with brands, agencies, and companies that don’t just want another project—they want to push boundaries, surprise audiences, and create something that lingers.

We love solving problems, but we’re not interested in making things complicated. We believe the best ideas aren’t locked behind jargon—they’re playful, smart, and just a little bit magic.

If that sounds like something you want to be part of, let’s make something great together.

Discuss an idea

What we believe

We start with questions, not answers.
We ask, we listen, we tinker.

Every project is a new puzzle. Sometimes we need to build a tool before we can build the thing. Sometimes we go analogue. Sometimes we get weird. But always, we make it real, and we make it feel good.

We collaborate closely — with brands who want to explore, with agencies who want to impress, and with companies who like doing things no one’s done before.

We’re small enough to care, big enough to handle complexity, and brave enough to tell you if something can be different.

Learn more
A microphone, headphones, a mixing console, and a laptop on a white table in a room with wooden floors, indicating a recording or broadcasting setup.
Person drawing a colorful graph and map on large brown paper with notes related to storytelling, geography, and mapping strategies, on a desk with a keyboard, watch, and a coin.

Curious brands, brave agencies, and companies that want to leave a mark. You’ll find us behind large-scale brand campaigns, one-off experiments, and long-term partnerships.

We’re happiest when we work with brands that want to stand out, agencies that trust us to push ideas further, and companies that like questions as much as answers.

And we’re always on the lookout for two big partnerships each year — clients who want us in their corner, helping shape ideas from scratch, not just delivering at the end.

Who we work with

  • Map highlighting Brighton, London, Moscow, Osaka, and Canda, with paths connecting these cities. Overlay text indicates the 200th anniversary of the National Gallery.

    Poetic data installations for public engagement: Digital Experience x National Gallery London

  • Chart showing the progress and success of space launch missions from 2011 to 2016, including ISS cargo, satellite launch, and Starlink launch, with visual indicators for landing status, rocket core uses, and landing types.

    Transform data into meaningful stories: Editorial infographics x Wired UK

  • Abstract digital art with white lines forming curved shapes on a black background, resembling a spiral or vortex.

    Visa inequality, made audible: Data Sonification x LAGO Collective

  • Multiple smartphone screens displaying a career guidance app with features like skill matching, pathway ecosystem, and job board, all in dark mode with blue accents.

    Let audiences find what matters: Career Finder Tool x Infogr8

Outcomes we create

Book a conversation

  • Our data-driven solutions are designed to simplify complex data and present it in a visually engaging way.

    Whether it's for a report, presentation, or social media, we create infographics that capture attention and convey information effectively.

  • The type of data visualization and functionality you've been looking for is now easily accessible. You will enjoy the freedom to share your data stories using immersive tools and setups in the way they deserve. On all platforms.

  • We use sound to bring data to life. We assist you along the entire journey from data to music. Our team of experts can help you understand your data and create a new narrative from it. With any type of data you have.

  • Empower your team with our workshops on data visualization and design. We provide hands-on training that helps your employees understand and utilize visual tools to better communicate data and insights. Boost your team’s skills and productivity with our expert-led workshops tailored to your organization’s needs.