We are a data-driven production studio building things that bring data to life. Sometimes it’s a tool, sometimes an installation, sometimes something you’ve never seen before.
Necessity is a data-driven production studio with roots in London and Barcelona. We turn raw data into experiences that spark curiosity—where tech meets craft, and complexity feels effortless.
We make the inaccessible accessible.
About
We’re a team of designers, developers, inventors, scientists, and engineers who never stopped asking, what if?
We build things that bring data to life. Sometimes it’s a tool, sometimes an installation, sometimes something you’ve never seen before. But always something you can feel—tactile, immersive, unexpected.
We collaborate with brands, agencies, and companies that don’t just want another project—they want to push boundaries, surprise audiences, and create something that lingers.
We love solving problems, but we’re not interested in making things complicated. We believe the best ideas aren’t locked behind jargon—they’re playful, smart, and just a little bit magic.
If that sounds like something you want to be part of, let’s make something great together.
Necessity—revealing the invisible.
hello@necessity.ink
How We Work
We start with questions, not answers.
We ask, we listen, we tinker.
Every project is a new puzzle. Sometimes we need to build a tool before we can build the thing. Sometimes we go analogue. Sometimes we get weird. But always, we make it real, and we make it feel good.
We collaborate closely — with brands who want to explore, with agencies who want to impress, and with companies who like doing things no one’s done before.
We’re small enough to care, big enough to handle complexity, and brave enough to tell you if something can be different.
Curious brands, brave agencies, and companies that want to leave a mark. You’ll find us behind large-scale brand campaigns, one-off experiments, and long-term partnerships.
We’re happiest when we work with brands that want to stand out, agencies that trust us to push ideas further, and companies that like questions as much as answers.
And we’re always on the lookout for two big partnerships each year — clients who want us in their corner, helping shape ideas from scratch, not just delivering at the end.
Who We Work With
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Digital Experience x National Gallery London
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Editorial infographics x Wired UK
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Data Sonification x LAGO Collective
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Mobile-First Career Pathways x Infogr8
We Specialize In
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Our infographics are designed to simplify complex data and present it in a visually engaging way.
Whether it's for a report, presentation, or social media, we create infographics that capture attention and convey information effectively.
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The type of data visualization and functionality you've been looking for is now easily accessible. You will enjoy the freedom to share your data stories using charts in the way they deserve. On all platforms.
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We use sound to bring data to life. We assist you along the entire journey from data to music. Our team of experts can help you understand your data and create a new narrative from it. With any type of data you have.
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Empower your team with our workshops on data visualization and design. We provide hands-on training that helps your employees understand and utilize visual tools to better communicate data and insights. Boost your team’s skills and productivity with our expert-led workshops tailored to your organization’s needs.